SEO: What We Do

January 9th, 2009

SEO A La Carte

Keyword Research and Analysis:
Primary Keywords: Your precisely targeted keywords
(a small core of the most important keyword phrases that describe your market)
Secondary Extended Keywords: Associated and geo-targeted keywords
(the primary keywords extended with descriptors, regions, synonyms and broader keyword terms)
Keyword Cloud: Ancillary keywords and lateral market keywords
(dozens to hundreds of ancillary and lateral keywords that enhance your primary keywords)

Basic Page Optimization:
Unique tags, keywords, etc for each page
1. Tags: Metas, Title, Alt, Description
2. Keywords in internal URL linking
3. <H> tags plus additional content tags and html markup

Content Optimization:
1. Optimize content for length, keyword density, keyword proximity, and keyword order and keyword prominence.
2. A significant aspect of content optimization is providing Google with a relevant “excerpt” that can appear in the SERP (search engine results placement) that will encourage potential visitors to click-thru.
3. Optimize content for potential anchor text backlinks.

Site Structure Optimization:
1. Robots.txt optimization
2. Internal anchor text link design
3. Navigation and URL structure
4. Code weight optimization (valuable code on top, lesser code on the bottom)
5. Text to code ratio optimization

Backlink Program:
There are several types of backlinks.
1. One way anchor text backlinks from high PageRank websites to interior pages: This backlink has the most value to search engines and is the most difficult to acquire.
2. One way backlinks from relevant websites: This is the most common valuable backlink because they are much easier to get than “one way anchor text backlinks”.
3. Reciprocal backlinks: These backlinks do have value if they are from quality on-theme sites. Their value diminishes as the theme gets wider and the pages have less PageRank.
4. Backlinks from directories, social networking sites, blog comments, trackbacks, forum signatures etc.

Blog Design, Article Content Generation:
1. Design blog to complement website design.
2. Daily content for optimal effectiveness
3. Your blog can be added to your email newsletter campaign in order to solicit comments. Comments are a key element of the success of a blog due to the added content and relevance Google puts on commented blogs.
4. Each post is “pinged” automatically to blog directories and search engines.
5. Your blog would also reference content in the website. When the search engines “pinged” they crawl the blog post back to your website and spider it. This is one of the best ways to get your website spidered and indexed.

Search Engine Submissions:
Submit website to major search engines.

Domain Protection:
Websites need to be constructed to prevent damage from malicious proxy hijacks, 302 redirects, framing etc. This is done with onsite coding and site construction.

Website Tracking:
Tracking includes your website and your website against your competitors:
1. Keyword ranking
2. Indexed page saturation
3. Backlink Analysis

Ongoing Keyword Research and Analysis:
Continuous monitoring of new keywords and phrases for inclusion
in new content.

Backlink Monitoring:
Verify and monitor existing backlink agreements.

Additional Domain Names Analysis and Registration:

Multiple domain registration prevents NXD (non-existent domain) hijacks. As domain name variations are queried directly, these queried lists are sold by Google, Yahoo, etc to companies who register the domain variation and divert your traffic and/or damage your online reputation.

Social Network and Bookmarking Sites:

Set up accounts at Digg.com, Reddit.com, StumbleUpon.com and link blog and/or content copy. These social sites create backlinks and click-thrus to your website.

Linkbait Program:

Linkbait is a component of your website that other websites link back to or visitors clip your link and pass it around.

Wikipedia Article:

Wikipedia likes articles to be “neutral and encyclopedic”. Write and publish an in-depth article about your product or service.

Google Sitemap and Analytics:
Add Google sitemap and Analytics

Directory Submissions:

Depending on the field, paid directory submissions can provide very valuable click-thrus. Submission to free, related directories provides a quality backlink and possible click-thrus.

Themed RSS Feeds:
Construct and add themed RSS feeds to RSS Feed Aggregators

Themed Link Directory:
A Resource Center with Reciprocal Links
Build an extensive Resource Center which will function as a broad source of information for visitors and garner backlinks from websites.

Email Opt-In Pop-up Design:|
Design an Opt-In Email Pop-Up to build your email list.

Have a question? Call John at 206-335-6162 or email marketone[at]gmail.com

SEO Expert Los Angeles

Keyword Saturation: 3.1%
Keyword Relevance: 10/10