Go Google Bowling in a Bad Neighborhood

October 30th, 2008

Google Bowling is a way of knocking your competitors off page one so you can move up.

Basically you backlink to your competitors site from some very bad neighborhoods. Porn sites, known link farms, IP’s in countries known for spamming. Just bowl them down the page.

Google bowlers used to link back with “site wide” links as part of the bowling strategy but that doesn’t work much anymore because of blogs. All blogs have the same links on most of their pages and a site wide links aren’t that unusual anymore

Google will only give you credit for one link from a site wide link, but it doesn’t punish you. Yahoo and MSN will give you the link juice for the site wide links in case you go after their traffic.

You can also go in reverse with your Google Bowling – drop some in-bound links for important keyword phrases on the target site with links going back to anchor text in the spam site.

Remember, Google loves anchor text and gets them a lot of weight. So it will think these terrible sites love the target site – Google kind of sees birds of a feather.

Google sees these links and drops the targeted site down in the SERPS assuming they are now taking their squeaky clean site into Spamland.

Does it work? Of course it does if done correctly (can’t say right – that would be wrong).

Google drops tons of spam sites for the same bad behavior and if it can’t detect the site’s being Google Bowled, it will punish it.

The bigger the site the harder to Google Bowl. Put smaller sites particularly with some issues and weaknesses anyway might be worth the effort.

My personal opinion – I won’t do this. I’ll do just about anything for my site to get it moving and if you get kicked down a page or two – hey it’s just business. But to do something to actively damage another site? No – I can get the job done without that.

Keyword Saturation: 2%
Keyword Value: 2/10

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