A revenue multiple needs revenue. Without it, you price the assets, and you say which ones.
Decide what is for sale
- The domain. Price it as a domain. See how to value an aged domain.
- The audience. Search clicks from Search Console, email subscribers, social followers. Say how you counted each and when.
- The content. Original articles with a clear topic have value as a head start. Count the pages and show the best ten.
- The build. Design, code and setup save a buyer weeks. Estimate the hours it would take to rebuild and be ready to show the work.
Put a floor and a ceiling on it
The floor is the domain on its own. The ceiling is the cost to a buyer of starting from nothing: registration, writing, design and the months waiting for traffic. A fair ask sits between the two. If your price is above the ceiling, a buyer should build their own.
Show what is missing, plainly
Write "No revenue" on the listing. Buyers who want a project know what that means, and buyers who wanted income leave early, which saves you both time. Hiding it only moves the argument to due diligence, where you lose it.
Ways to close the gap
- Offer a handover period, paid for in the price.
- Show the monetisation you have tested, with the results, including the ones that failed.
- Be willing to take less for a quick sale. An unsold site earns nothing and still costs renewals.
Not sure which assets matter most? The free valuation reads what we know about your domain and tells you where the data runs out.
Sources
Facts checked against these pages on 2 October 2026. Valuations and checklists are guidance, not advice.
