Lesson 3 of 5 · 6 min
Write the listing
Lead with what the buyer gets. Use plain words, true numbers and a source for each.
- A one-line tagline that names the use.
- Facts with sources: age, traffic, revenue, links.
- What is and is not included.
- Honest weaknesses. "No revenue" and "traffic fell last year" build trust.
Unverified claims lose deals at due diligence. Leave out what you cannot show.
Do this: write the listing, then cut every sentence a buyer cannot check.