Lesson 2 of 5 · 7 min
Read a listing
A good listing gives each fact with its source. On Market One, a missing fact prints "None" rather than an estimate, and a badge such as "Ownership verified" names what was checked.
Look at these first
- Age. From the registration date, not the seller's story.
- Revenue and traffic. Are they marked verified, and by what?
- Link numbers. Which tool? DA is Moz, DR is Ahrefs, TF is Majestic. See how to read them.
- What is included. Domain only, or site, content and accounts.
Asking price is not sale price
A listing shows what the seller wants. Treat it as the start of a conversation. You can make an offer by email.
Do this: pick one listing and write down every fact that has no source.